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Joico Defy Damage Protective Shampoo 1 Litre

3 Customer Reviews Write a Review
$70.00 $56.00
(You save $14.00)
Free shipping on orders over $100 (NZ only)
Out of stock

Joico Defy Damage Protective Shampoo 1 Litre


With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Here’s Why You’ll Love It:

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

  • Free of SLS/SLES sulfates
  • Leaves hair soft, shiny, and healthy-looking
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle


Apply to wet hair. Lather, then rinse thoroughly.

Let’s Look Inside:

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

  • NEW SMARTRELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
  • PROTECTIVE LIPID: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • MORINGA SEED OIL: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
  • ARGININE: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Write a Review
  • Purchases

    Posted by Debbie B on 25th Apr 2023

    Always quick and easy site to use and fast and an efficient delivery service. Will certainly recommend

  • Perfect

    Posted by Htay W on 30th Aug 2022

    speedy delivery, got my shampoos right when I need them.

  • Joico Defy Damage Shampoo

    Posted by Unknown on 7th Sep 2021

    This is my favorite shampoo - smells Devine too

Shipping Within New Zealand

  • FREE SHIPPING for orders over $100.00 (NZ Only)
  • Metro $6.00
  • Rural $9.00
  • We don't charge extra for dangerous goods.  However, the delivery is Economy and will be on a 2 day service and can take longer for dangerous goods

For more shipping information, click HERE

For more returns information, click HERE

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