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New In: Kerastase Chroma Absolu

6th May 2022

The new range from Kerastase makes caring for your coloured hair a breeze. Let us introduce you to, Chroma Absolu!This range consists of 7 products, to care for colour treated hair at home, and 2 in-salon treatments, designed for hair that is sensitised or damaged from colour procedures.

The best bit? All hair types can benefit from this breakthrough colour care range.

Meet The Kerastase Chroma Absolu Range

Caring for coloured hair should always be personalised to your hair needs. Each product has been developed for your unique requirements.

Bain Chroma Respect Shampoo is the ultimate choice for fine to medium hair. Infused with amino acid and Centella Asiatica it intensely hydrates the hair and reduces strand porosity to retain colour for longer. Hair gains a lightweight bounce and a more brilliant shine.

Bain Riche Chroma Respect is best used on medium to thick hair. Boasting a blend of Lactic Acid and Centella Asiatica to immediately soften strands and reduce unwanted frizz. Hair is left 98% more nourished* to help prevent colour fade.

With both shampoos, hair is so healthy that after 6 weeks, 92% of colour intensity is preserved.

Fondant Cica Chroma is a strengthening conditioner for fine to medium hair. Massage it into your hair and leave it for 2-3 minutes for the ultimate hydrating and strengthening treatment. Expect a more vibrant colour and strands that are 87% stronger and more hydrated.

Masque Chroma Filler is a rich cream mask for medium to thick hair and should be used once weekly for extra care. Working to penetrate to the core of your hair, expect 92% stronger strands and hair that is 93% more nourished. Shine and longevity of colour are yours.

Soin Acide Chroma Gloss is the crowd-pleasing star of the show. The miracle treatment deeply cares for hair fibers while transforming lacklustre hair into a soft, bright masterpiece. This high shine rinse treatment is a go-to for all hair types.

Sebum Chroma Thermique is the universal anti-frizz serum you’ve been searching for. Formulated to shield and protect hair from external aggressors like UV damage, humidity, heat and oxidative stress, it’s a must for coloured hair. Protect from unwanted fading with this hero product.

Your New Hair Routine

The mix and match range was created with different hair types and needs in mind. From the always-coloured hair to the experimenting here and there, the perfect routine for you awaits.

For The Serial Colourer

If you never skip a colour appointment and appreciate rainbow hues, you’ll know how important it is to care for your hair. Your routine should zero in on breakage, prevent damage and keep that colour bright.

For The Colour Cheater

Dark hair colour cheaters may sidestep the heavy lifting that comes with blonde or rainbow tones but unwanted red and copper undertones can spoil the party real quick. If you’ve played around with balayage or lightened your hair here and there, this routine will keep your hues cool. Avoid oxidation and neutralise those tones.

For The Long-Time User

Not even sure what your natural hair colour looks like? It’s ok, we don’t either! Constant colouring can lead to unwanted frizz and lacklustre shine. Turn the dial up to achieve soft, healthy hair without sacrificing colour!

Based on years of research, the foundation of Chroma Absolu contains a trilogy of acids—Tartaric, Amino and Lactic. This technology works to rebuild the strands, and shield against environmental aggressors, whilst boosting shine and reducing frizz.