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Official Stockist

Joico Inner Joi STRENGTHEN Shampoo 300ml

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$48.50 $41.20
(You save $7.30)
IN STOCK - order by 12pm for same business day dispatch!
Free shipping on orders over $100 (NZ only)

Show your over-processed, over-worked hair some love with this trio of strength-building care.

This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.

  • Rich lather
  • Gentle cleansing
  • Free of SLS/SLES sulfates***

How to use: Apply to wet hair. Lather. Rinse. Follow with Strengthen Conditioner or Masque.

What's inside:

  • Coconut Oil—a known superfood used for centuries in both skincare and haircare. Abyssinian Oil—rich in antioxidants and vitamins, is environmentally friendly due to its low water needs.
  • Vegan Protein—made from pea and vegetable sources, mimics the protein found naturally in hair.
  • Olive Ester—biodegradable and upcycled from the production of olive oil, helps support healthy-looking hair.

FAQs:

Who is the Inner Joi Strengthen user?
Anyone whose hair is damaged or lacks strength.

How often should I use the Strengthen Masque?
You can use it 1-2 times a week or as needed. Apply to damp hair, leave on for 5 minutes, then rinse thoroughly.

PRO TIP: Hydrate Detangler and Preserve Protective Milk are ideal leave-in treatments for Strengthen users.

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Shipping Within New Zealand

  • FREE SHIPPING for orders over $100.00 (NZ Only)
  • Metro $6.00
  • Rural $9.00
  • We don't charge extra for dangerous goods.  However, the delivery is Economy and will be on a 2 day service and can take longer for dangerous goods

For more shipping information, click HERE

For more returns information, click HERE

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