Joico Inner Joi PRESERVE Shampoo 1 Litre

Hold on to your hue with naturally-derived* color care.

Inner Joi Preserve formulas, which include Raspberry Seed Oil and Beetroot Extract, have been developed specifically for fade-fighting. Give your hair just the care and color protection it needs to stay salon-vibrant longer.

This naturally-derived* cleanser harvests the power of superfood ingredients—Beetroot Extract and Raspberry Seed Oil—to long-haul your hue with clean, caring goodness.

• Preserves the life of your haircolor
• Gentle cleansing
• Free of SLS/SLES sulfates***

How to use: Apply to wet hair. Lather. Rinse. Follow with Preserve Conditioner.

What's inside:

• Beetroot Extract—a natural, multifunctional ingredient, has been linked to protection against haircolor fade.
• Raspberry Seed Oil—a natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and Vitamin E.
• Vegan Protein—made from pea and vegetable sources, mimics the protein found naturally in hair.
• Olive Ester—biodegradable and upcycled from the production of olive oil, helps support healthy-looking hair

FAQs:

Who is the Inner Joi Preserve user?
Inner Joi Preserve is for those who want to keep their haircolor looking salon-fresh for as long as possible.

Is the Preserve Protective Milk for use on wet hair only?
You can apply it on clean, damp hair. If you apply it on dry hair, use less product than you would typically use on damp hair.

Does the Preserve Protective Milk provide heat protection?
It helps protect from thermal damage up to 450°F (232°C).

Does the Inner Joi Preserve collection help extend the life of your haircolor?
Yes, it helps maintain 83% of haircolor.**

Which hair treatment should I use with the Inner Joi Preserve and Hydrate regimens?
The Inner Joi Strengthen Masque is an excellent addition to any Inner Joi regimen.