Wella Ultimate SMOOTH Shampoo 250ml

Tame frizz, restore shine, and cleanse deeply with the Wella Ultimate Smooth Shampoo. Designed for unruly or frizz-prone hair, this advanced formula combines Metal Purifier technology with nourishing Squalane and Omega-9 to detox, smooth, and fortify your strands from within.

This dermatologically tested, vegan shampoo provides gentle yet effective cleansing while helping to rebuild your hair’s protective barrier. Safe for colour-treated hair, it leaves hair softer, smoother, and more manageable from the very first wash.

Key benefits:

• Detoxifies hair from metal impurities using patented Metal Purifier technology
• Deeply nourishes and smooths with Squalane and Omega-9
• Rebuilds the hair’s internal and external protective barrier
• Reduces frizz and enhances manageability
• Gentle, dermatologically tested formula
• Safe for colour-treated hair and vegan-friendly

How to use:

• Apply to wet hair and gently massage into a rich lather.
• Rinse thoroughly and repeat if necessary.
• Follow with Wella Ultimate Smooth Conditioner for best results.

FAQs
Is this shampoo safe for colour-treated hair?
Yes, it’s colour-safe and helps protect dyed hair from further damage.

What does the Metal Purifier do?
It helps remove metals (like copper) that accumulate in hair from water, reducing damage and improving performance of hair treatments.

Will this help with frizz?
Absolutely - Squalane and Omega-9 help nourish and smooth the hair to reduce frizz and flyaways.

Is it suitable for sensitive scalps?
Yes, the formula is dermatologically tested and gentle on the scalp.

Is this product tested on animals?
No, Wella is committed to no animal testing and is a member of the International Collaboration on Cosmetics Safety.