Theorie 800ml Purple Sage Brightening Shampoo

Size: 800ml

Theorie Purple Sage Brightening Shampoo 800ml is a professional-grade formula designed to neutralize brassiness, enhance shine, and restore vibrant tones to blonde, silver, and highlighted hair. Infused with Keratin, Grapeseed Oil, and Helichrysum Extract, this color-repairing shampoo smooths frizz, strengthens strands, and boosts radiance for a healthier, more vibrant look.

The purple-toned formula helps counteract unwanted yellow or orange hues, ensuring a cool, salon-fresh blonde or silver tone.

Key Benefits

• Brightens Blonde & Silver Hair: Neutralizes brassy and yellow tones for a cool, fresh finish.
• Strengthens & Repairs: Keratin Protein seals pores and reverses damage for smoother strands.
• Enhances Shine & Manageability: Grapeseed Oil & Helichrysum Extract nourish and restore bounce.
• Tames Frizz & Softens Hair: Leaves hair stronger, smoother, and more resilient.
• Safe for Color-Treated Hair: Protects and extends the vibrancy of blonde, silver, and highlighted hair.

How to Use

1. Apply to Wet Hair: Massage into the scalp and hair, working into a rich lather.
2. Leave for 2-5 Minutes: For enhanced toning, leave longer before rinsing.
3. Rinse Thoroughly: Ensure all shampoo is removed.
4. For Best Results: Follow with Theorie Purple Sage Brightening Conditioner for optimal tone correction and hydration.

FAQs

Is this shampoo suitable for all blonde and silver hair types?
Yes! It works on natural blonde, silver, highlighted, and color-treated hair to enhance brightness and neutralize brassiness.

Can I use this shampoo every day?
For regular maintenance, use 2-3 times per week or as needed to keep brassiness under control.

Does this shampoo dry out hair?
No! It contains Keratin and Grapeseed Oil to hydrate, smooth, and protect hair while toning.

Is this shampoo sulfate-free?
While not explicitly stated, this color-safe formula is designed to be gentle on hair while providing professional results.

How does this compare to other purple shampoos?
Unlike standard purple shampoos, Theorie Purple Sage Brightening Shampoo is enriched with Keratin, Helichrysum Extract, and Grapeseed Oil, offering toning, strengthening, and hydration in one formula.