Pureology Pure Volume Shampoo 266ml

7 Customer Reviews Write a Review

$63.50 $57.15

(You save $6.35)

Description Reviews (7) Shipping & Returns

Gently cleanse and elevate fine hair with Pureology Pure Volume Shampoo, a lightweight, sulfate-free formula that removes buildup while enhancing natural volume and movement. Infused with Pureology’s patented AntiFade Complex®, it protects color-treated hair and leaves strands soft, airy, and full of life. With a delicate aroma of wild rose, cedarwood, and grapefruit, this refreshing shampoo turns every wash into a luxurious sensory experience.

Key benefits:

Removes product and oil buildup without stripping moisture
Adds volume and bounce to fine, flat hair
Restores movement and lightweight softness
Protects color with Pureology’s AntiFade Complex®
ZeroSulfate®, 100% vegan formula
Uplifting floral fragrance blend of wild rose, cedarwood, and grapefruit

How to use:

Step 1: Apply a dime-sized amount to wet scalp and hair.
Step 2: Massage with fingertips to lather and work through to ends.
Step 3: Rinse thoroughly. Repeat for extra cleansing if needed.
Step 4: Follow with Pure Volume Conditioner and Instant Levitation Mist for maximum lift.

FAQs
Is this shampoo suitable for daily use?
Yes, it’s gentle and lightweight enough for daily cleansing of fine or flat hair.

Will it protect my color-treated hair?
Absolutely. It features Pureology’s AntiFade Complex® to maintain vibrant colour.

Does it leave buildup over time?
No, it clarifies and removes residue while restoring natural volume.

Is it vegan and sulfate-free?
Yes, it’s a 100% vegan, ZeroSulfate® formula, safe for sensitive scalps and coloured hair.

What hair type is it best for?
It’s ideal for fine, limp, or flat hair needing lift, bounce, and lightweight softness.

Write a Review

Ride or...
5
Posted by Alex N on 4th Jun 2024

I’ve used this product for years and continue to love it. Won’t use anything else
Pureology...
5
Posted by Robyn W on 9th Jun 2023

Love this shampoo. Perfect for my fine grey/silver hair!
it’s...
3
Posted by Tess D on 28th Jan 2023

i don’t dislike this, i know people think 3 stars is bad but to me because it’s in the middle it’s average. on the pureology website this product is advertised as a clarifying shampoo but unfortunately it has a poor lather. i do need to use extra than i normally would to clean my scalp. it’ll do for now, i’ll finish it but i will not repurchase. much happier with the strength cure. on the plus side it does smell nice without being overpowering. perhaps someone with a dry scalp who is not seeking a deep clean will be more satisfied with this.
Thickening
4
Posted by Susan R on 17th Sep 2022

I have very silky fine hair, and have found that this shampoo definitely boosts volume. I will also purchase the conditioner.
Pureology volume...
5
Posted by Sharyn H on 19th Jul 2022

Since I was recommended this shampoo approximately 18 months ago, I have found it suits my very fine, straight hair. I will continue to use it in the future as it seems far superior than any other brands I have used. Very good value for money also.
Amazing customer...
5
Posted by Uttara L on 12th Dec 2021

Love this website and company. Damaged in transit products were immediately replaced and so far i have purchased few times and will continue to use their service...
Shampoo
4
Posted by Mary K on 7th Jul 2021

Great shampoo gives lots of volume

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