Lightweight shampoo that enhances volume and restores movement to flat, fine, color-treated hair.

Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Write a Review

Ride or...
5
Posted by Alex N on 4th Jun 2024

I’ve used this product for years and continue to love it. Won’t use anything else
Pureology...
5
Posted by Robyn W on 9th Jun 2023

Love this shampoo. Perfect for my fine grey/silver hair!
it’s...
3
Posted by Tess D on 28th Jan 2023

i don’t dislike this, i know people think 3 stars is bad but to me because it’s in the middle it’s average. on the pureology website this product is advertised as a clarifying shampoo but unfortunately it has a poor lather. i do need to use extra than i normally would to clean my scalp. it’ll do for now, i’ll finish it but i will not repurchase. much happier with the strength cure. on the plus side it does smell nice without being overpowering. perhaps someone with a dry scalp who is not seeking a deep clean will be more satisfied with this.
Thickening
4
Posted by Susan R on 17th Sep 2022

I have very silky fine hair, and have found that this shampoo definitely boosts volume. I will also purchase the conditioner.
Pureology volume...
5
Posted by Sharyn H on 19th Jul 2022

Since I was recommended this shampoo approximately 18 months ago, I have found it suits my very fine, straight hair. I will continue to use it in the future as it seems far superior than any other brands I have used. Very good value for money also.
Amazing customer...
5
Posted by Uttara L on 12th Dec 2021

Love this website and company. Damaged in transit products were immediately replaced and so far i have purchased few times and will continue to use their service...
Shampoo
4
Posted by Mary K on 7th Jul 2021

Great shampoo gives lots of volume

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