Joico Defy Damage Protective Masque 150ml

Joico Defy Damage Protective Masque 150ml

FOR BOND STRENGTHENING & COLOR LONGEVITY

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

Here's why you'll love it:

• Helps to rebuild broken hair bonds
• Deeply replenishes hair without weighing it down
• See results after the very first use
• Proactively builds hair’s resistance to damage
• Leaves hair soft, shiny and healthy-looking

Directions:

Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

Let's look inside:

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

• NEW SMARTRELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
• PROTECTIVE LIPID: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
• MORINGA SEED OIL: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
• ARGININE: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.